The Face of Your Company
If you’re the Visionary in your business, you probably didn’t start the company to become famous. You did it to solve a problem, build something great, and make an impact.
But here’s the truth: the world sees you.
Whether it’s customers, investors, recruits, or the media, you’re often the most visible person in your organization. You are the face of your company, whether you meant to be or not.
Hopefully you don’t see this as a burden, because it’s an opportunity.
Why Being the Face Matters
In a crowded marketplace, people don’t just buy products or services, they buy people.
Customers want to trust who they’re buying from. Partners want to believe in leadership. Talented team members want to work for someone they respect.
When Visionaries show up visibly and authentically, it helps the business in big ways:
Builds trust faster
Increases brand loyalty
Attracts media and PR opportunities
Differentiates the company in a sea of sameness
In short: visibility creates velocity.
Responsibilities That Come With Visibility
With great visibility comes great responsibility. As the face of your company, people will look to you for more than just direction. You're also responsible for:
Living the values of the organization
Communicating the vision clearly and consistently
Protecting the brand through your behavior, both online and offline
Setting the tone for how the world experiences your business
That doesn’t mean being perfect. It means being intentional.
Leverage Your Role for Growth
Here’s where things get fun. Once you embrace your position, you can use it strategically to grow your business.
Share your story: People connect to the why. Tell the story of how and why you started your business. Do it on your website, in speaking engagements, or through social content.
Get in front of your audience: Be present at key events, host a podcast, write a column, or create content that puts your voice and values front and center.
Champion the mission: The more you talk about your company’s mission, the more others will share it. Visionaries are amplifiers.
Craft an Authentic Image
This isn’t about creating a fake persona. It’s about aligning who you are with what your company stands for.
Start by identifying 3–5 personal values that overlap with your business values.
Be consistent in tone, voice, and messaging across platforms.
Make your leadership visible and human. Share wins and lessons.
Think of your image as a bridge between the brand and the world. Make sure it’s strong, clear, and walkable.
What Can Go Wrong?
There’s a flip side to all this. Visibility done wrong can hurt more than help. Here’s what to watch out for:
Inconsistency: Saying one thing but doing another.
Overexposure: Always making it about you instead of the team or mission.
Silence during crisis: People expect you to show up when it matters most.
Lack of clarity: Confusing messages can damage trust.
What If You Don’t Want to Be the Face?
Not every Visionary loves the spotlight. That’s okay. But you still need someone to represent the heart and soul of the company. You can:
Appoint a trusted spokesperson (like a co-founder or leadership team member)
Leverage customer success stories as brand advocates
Focus on thought leadership through writing instead of speaking
The key is to choose visibility with purpose, not hide from it altogether.
Learn to Embrace It
If this doesn’t come naturally to you, start small:
Write a short blog post or article from your personal perspective.
Record a short video message to your customers or team.
Share a behind-the-scenes story on LinkedIn.
The more you show up, the easier it gets. And the better your business will be for it.
Visibility Is Leadership
You don’t have to be loud. You don’t have to be flashy. But as a Visionary, you are already being watched.
The question is: Are you shaping what people see? Or letting it shape itself?
Step into your role as the leader the world see and leverage it to grow the business you were born to build.
